Advertising & Promotion Campaign
Press releases & press conferences ( PR Activity)
over 1 lack direct mailers sent to a focused prime target audience across all industries, finance/Banking, Marketing/Government, offices/Advertising, Institutes, Colleges, Students and their Parents.
1 lack coupons
Advertising in leading dailies and trade Publications.
Commercials in electronic media. outdoor publicity in the form of kiosks, bus shelters, hoardings, taxi / bus panels across the metros. Cinema slides, road shows special invitations to leading government and private company figures. Invitations through tale marketing. Handbill inserts in various newspapers at prominent business areas.
During the show publicity
- Banners across the city
- Ads in leading dailies
- Kiosks & other outdoor advertising forms Posters
- Press Reporters from major Publications attending the show
- Free gift kits to every pre registered visitors at the show
- Special supplements in newspapers
Post Show Publicity
- Coverage of the exhibition in various newspapers, trade magazine and periodicals
- Distribution of invitation through specialized publications
- Wide advertising campaign in Mass Media
- Outdoor advertising in the city and through out India.
- Advertisements and articles in the leading newspapers.
- Advertisements on radio and television to attract consumer audience
- Placement of information regarding exhibition exhibitors on the Internet site
- Preliminary press conference devoted to the MAPSOR 2008 exhibition
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